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Based in Denver, Eric is a hybrid athlete (5x Ironman), serial entrepreneur, and brand builder, who specializes in scaling early-stage consumer and wellness brands. Some of Eric’s partners include Ten Thousand, Slate, Ice Barrel, SISU, HVMN, The Normal Brand, Blokes, MASA Chips, Kane, Flux, GORUCK, Kreatures of Habit, and more.

 Eric believes in the long-term vision of the brands he partners with and his portfolio of angel investments in the wellness space includes companies such as Ten Thousand, HVMN, Beam, Slate, Ice Barrel, The Real Cereal Co, Kane Footwear, MASA Chips and more.

Latest From Eric


The Off Season Mentality

Developing an Off-Season Mentality “What you are about to witness is a master class on preparation. The Off-Season.” – J. Cole We’ve all hit the …

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Unlocking ‘It’: The Twin Pillars of Sustained Peak Performance

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Harnessing the Sun’s Power: Balancing Health Benefits and Skin Protection

The Science Behind Sun Exposure “When the sun shines, it not only brightens our day: it enlightens us, our soul, cleansing it of the gloominess …

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Overcoming Injuries: The Thin Line Between Elite Performance and Setbacks

Lessons Learned Dealing with Injury “Injury in general teaches you to apprecaite every moment. I’ve had my share of injuries throughout my career. It’s humbling. …

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Living Your Best Day: Embracing Tiny Wins and Deep Connections

Living Your Best Day: Embracing Tiny Wins and Deep Connections “We don’t have to engage in grand heroic actions to participate in the process of …

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Get Colder, Feel Better

Pushing personal boundaries and embracing discomfort to uncover the full potential of mind and body.

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Writing Your Fairy Tale Ending

Through dreaming, imagination and intentionality you have the power to shape your own life story.

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These are my favorite tools to improve performance in the gym, supplementation, and recovery. I have extensively tested each product and use them to optimize my life, performance, and nutrition.

Brand Partnerships

Interested In Working Together?

I work to build, grow, and evolve businesses in the health + wellness space. I’ve partnered with some of the biggest names and brands to help them launch, scale, and exit. Founders believe in me because I have been in their shoes and understand the needs, pain points, and solutions of early-stage consumer brands.

The Movement Blueprint

Train With Eric Hinman


My playbook will help you build strength, increase your aerobic capacity, and improve your lactate threshold. The goal here is to get you to be the best version of yourself, by gaining strength & feeling better than ever. There are workouts for every level!

Sign Up For The Movement Memo

At 26, my career dictated my life. I worked set hours and I dressed the part. My schedule was dictated by others and I didn’t really exercise.I chased money, traded my time for it, and cared deeply about the public perception of success. At 43, my life dictates my career. I define how I want to spend my hours and I take most meetings on mountain tops! The Movement Memo is where I share the tips and frameworks that I used to design my dream life and live my best day ever, every day.

Apply to Creators Only Club

The Creators Only Club is an exclusive network that bridges the gap between wellness businesses and fitness influencers. Our movement introduces the finest and newest in wellness to a network of macro and micro influencers, ensuring the best products get the recognition and exposure they deserve.

Apply now, and embark on a journey of connecting, sharing, and growing with like-minded fitness & wellness enthusiasts.